Licensing talks between Suno and Universal Music Group and Sony Music Entertainment have broken down over whether users can share AI-generated music outside the platforms that produce it, according to a Financial Times report.

The standoff marks the latest flashpoint in a broader dispute between the music industry and AI companies over how — and whether — artificial intelligence tools can legally use, replicate, and distribute music at scale. Suno, which allows users to generate original-sounding songs from a simple text prompt, is already defending itself in a major copyright lawsuit brought by a coalition of labels that includes Universal and Sony.

The Core Disagreement: Walls or Open Web?

At the heart of the stalled negotiations is a question about containment. Universal wants AI-generated tracks to remain inside closed app environments — preventing them from circulating freely across the internet. Suno's position is the opposite: the company wants users to share and distribute what they create.

Universal wants AI-generated tracks to stay inside apps such as Suno and not spread freely across the internet — but Suno wants users to be able to share and distribute those songs more widely.

For the labels, the concern is substantial. If AI-generated music floods social platforms, streaming services, and content sites, it threatens the commercial value of the catalogues they have spent decades building. A track that sounds like a professional recording — but costs nothing to make — competes directly with licensed content.

For Suno, restricting sharing would fundamentally undermine its product's appeal. A music tool whose output cannot leave the app offers users far less value than one whose creations can be posted, shared, and monetised across platforms.

The Copyright Lawsuit Looming in the Background

The licensing talks are taking place against a charged legal backdrop. A coalition of major labels — including Universal and Sony — filed a copyright infringement lawsuit against Suno in 2024, alleging the company trained its AI models on copyrighted recordings without permission or payment. Suno has not publicly disclosed the contents of its training data.

The lawsuit mirrors a wave of similar legal actions targeting AI companies across creative industries, from visual art generators to large language models. Courts have yet to issue definitive rulings on the core questions of whether training AI on copyrighted material constitutes infringement — making licensing negotiations both more urgent and more fraught.

If Suno were to reach licensing agreements with the major labels, it could provide legal cover for its training practices and open a path to legitimacy. But the current impasse suggests that even if both sides want a deal in principle, the terms remain deeply incompatible.

What Walled Gardens Mean for Creators

The label position — keeping AI music inside closed platforms — has significant implications for the millions of everyday users who turn to tools like Suno to express creativity without formal musical training. For hobbyists, content creators, independent filmmakers, and social media users, the ability to share AI-generated music is inseparable from its utility.

Restricting distribution would effectively turn Suno into a private sandbox — useful for experimentation, but cut off from the wider culture in which music circulates. Industry analysts have noted that this mirrors earlier battles over user-generated content on platforms like YouTube, which eventually resolved through licensing frameworks such as Content ID, allowing rights holders to monetise rather than simply block infringing content.

Whether a similar compromise is achievable here remains unclear. The music industry's concern is not only about royalties but about the long-term dilution of its product's perceived value — a harder problem to solve with a revenue-sharing formula.

An Industry Watching Closely

The outcome of these negotiations will be watched carefully across the creative industries. Music has become a test case for AI licensing precisely because the harms are immediate and measurable: a flood of AI-generated content can suppress streaming royalties, crowd out human artists in algorithmic recommendations, and erode the market for sync licensing in film and television.

Spotify reported in 2024 that it had removed tens of thousands of AI-generated tracks suspected of artificially inflating stream counts — a sign that the problem of AI content saturation is already operational, not theoretical. The human impact on working musicians is direct: reduced royalty pools, fewer opportunities, and a market in which the cost of production has effectively collapsed to zero for AI-generated competitors.

Suno, for its part, has positioned itself as a tool that expands access to music creation rather than replacing professional artists. The company argues its users are making new things, not reproducing existing ones. Whether courts and rights holders accept that framing will shape the entire AI music sector.

What This Means

If Suno and the major labels cannot agree on sharing rights, the company faces a future of either legal restriction or prolonged litigation — and the broader question of how AI-generated creative content circulates on the internet will likely be decided in court rather than through industry negotiation.