X Cuts Payments to Clickbait Accounts

AI Business Correspondent19h agoTechCrunch✓Verified across 1 source

The Brief

X is reducing payments to accounts flooding timelines with clickbait and rapid-fire news aggregation, according to product head Nikita Bier. The move aims to improve content quality on the platform as X monetizes user-generated posts. Watch for how creators adjust strategies in response.

✓Verified across 1 independent source

Sources

01https://techcrunch.com/2026/04/12/x-says-its-reducing-payments-to-clickbait-accounts/

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